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'Unknown Bulgaria' Featured in ITB Berlin Travel Show 2012
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The Ministry of Economy, Energy and Tourism, which organized Bulgaria's participation in the ITB exhibition in Berlin from 7-11 March, presented the country as "The Unknown Bulgaria".

Bulgaria was represented at a 423 sq m pavilion through 42 tourist companies and municipalities.

The focus of Bulgaria's participation was on the presentation of the latest developments in balneology, SPA and wellness and cultural tourism and the promotion of the EDEN ("European Destinations of Excellence") destinations.

In the course of the exhibition, Bulgaria's Deputy Minister of Economy, Energy and Tourism Ivaylo Marinov attended a Silk Road Ministers meeting organized by the UN World Tourism Organization (UNWTO) and met Ernst Burgbacher, Parliamentary State Secretary at the German Federal Ministry of Economics and Technology.

Marinov also held talks with representatives of major German tour operators.

The schedule of ITB Berlin 2012 also included a special press conference on Bulgaria which took place at the ICC Congress Center in Berlin on March 08.

A joint press conference with Romania on the possibilities for development and cooperation in the implementation of the EU Strategy for the Danube Region was held on March 08.

Bulgaria and Romania are coordinators on priority axis 3 of the strategy which aims to promote tourism and multicultural dialogue.

ITB Berlin is the world's largest tourism fair and is held each year in March in Berlin.

2012 was the 46th edition of the event.

ITB Berlin 2012 brought together about 11 000 exhibiting companies and organisations from more than 180 countries.

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