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Holidays make one healthy and happy
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A recent study, conducted by work and organisational psychologists at the University of Tampere in Finland, has confirmed that several short trips are better than a long holiday. Dr. Jessica de Bloom has found that not holidays not only benefit people’s health but make them happier as well. She presented her findings at a workshop organised by Deutsche Gesellschaft für Tourismusforschung at this year’s ITB Berlin Convention. The latest research findings on the topic of personal happiness confirm that people who spend their money on concerts, family trips or short breaks are happier than those who acquire material objects such as jewellery, clothing and electronic devices.

Taking a break from everyday routines also benefits one’s health. Scientists and doctors conducting the Framingham Heart Study found that people who do not go on holiday for longer periods are at greater risk of becoming ill or even dying earlier than those who regularly go on breaks. Dr. Jessica de Bloom compares this with the effects of sleep: “One cannot postpone one’s sleep or relaxation requirements. One long summer holiday cannot compensate for a whole year of hard work and overtime.“

Whether or not a holiday is relaxing and remembered as such depends on a variety of factors. According to de Bloom’s study, 17 per cent of people feel worse when they are on holiday than before they went. Among the reasons are negative events such as travel stress or a sudden illness. Her study also confirms that, crucially, this is influenced less by the type of holiday activities people undertake than by them having the freedom to make their own choices. Activities should satisfy people’s needs and it is the holidaymakers who should be able to choose them. In fact, activities play an even greater role as they influence people’s perception of how long they were on holiday. Time simply flies for those who undertake a lot of holiday activities and they remember having had a long holiday, in contrast to those who spend their time in the hotel or on the beach.

The findings of this study on holidays and relaxation could be of practical use to the tourism industry. According to de Bloom, travel agency sales of holiday tours could improve a customer’s holiday experience, providing travel agents are aware of the positive effects and how to reduce stress. What is more, tourism products need to be further improved to ensure tourists enjoy maximum satisfaction when on holiday.

tmbulgaria.com
Tuesday, Jun 11, 2013
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