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Bulgarians shop around for Christmas gifts

Monday, Dec 22, 2008

The global financial fallout will not dampen Bulgarians’ enthusiasm for Christmas shopping with the bulk of them planning to spend more than in the two previous years, showed a poll of Alpha Research agency ordered by Dnevnik.

Paradoxical as the Christmas lavishness may seem, Bulgarians tend to spend little on gifts and saving it would not solve financial troubles anyway.

The Christmas shopping spree is a lingering effect of the economic boost and the wage growth the country has seen in the recent years.

Still, the number of bargain-hunters has grown to 16 percent from 9 percent in 2006, the sociologists said, and retailers agree.

“Clients come with a wad of leaflets and start comparing prices,” a manager of a Technopolis store, the electronics chain, told Dnevnik.

A manager from home appliance retailer Zora said most people take their time before making any purchase.

According to a survey of Synovate, the U.S. market research company, electronics, clothes and shoes, and cars are top on Bulgarians’ Christmas wish list.

Health is all they wish for about two percent of Bulgarians, while 19 percent would rather have their gifts in cash.

Source: Dnevnik a.m.