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Bulgaria Tourist Agency Prepares Plan to Deal with Global Financial Crisis

Thursday, Oct 30, 2008

The Bulgarian State Tourist Agency is going to prepare an action plan to neutralize the negative effects of the global financial crisis, according to the Agency's Chair - Anelya Kruchkova.

Kruchkova spoke after the conclusion of the meeting of the National Tourist Council on Wednesday.

The action plan is going to be ready in two weeks and it would be later updated by those employed in the tourist sector in Bulgaria. According to Kruchkova, Bulgaria must use to the maximum the fact that the country is a low budget tourist destination, which people would be most likely to visit if their income goes down.

The Chair further explained that the advertising of Bulgaria as a tourist destination would not increase significantly since the next year advertisement budget was not going to be much higher.

According to a research, conducted by the marketing research company NOEMA, most of Bulgarian and foreign tourists recommend cleaner facilities and environment, better service and infrastructure.

Data shows that 64% of foreigners and 65% of Bulgarians are completely satisfied with their Bulgarian vacation in the summer of 2008, with 67% of the foreigners and 65% of Bulgarians considering the country a safe place.

The foreigners have spent an average of EUR 20 per day for a 9-day average stay in addition to the prepaid EUR 256 while the Bulgarians had an average stay of 4-5 days for the prepaid EUR 180 and have spent an additional EUR 20 per day.

Source: Sofia News Agency