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Bulgarian Tourism Targets Germany, Russia, UK

Friday, Sep 24, 2010

The Bulgarian Economy Ministry is launching an advertising project worth BGN 8 M, which aims at achieving a 3% growth of the revenues from tourists coming from Germany, UK and Russia.

Asya Yosifova, head of the project for national marketing of tourism and information of the tourism services offered in Bulgaria, said Thursday that the goal is to achieve a 5% increase of the German, UK and Russian tourists.

"By offering a more diverse presentation of Bulgaria, with products like culture-study tours, eco and rural tourism, gourmet tourism and wine tours, we will try to diversify the offered services and attract new tourists," Yosifova said.

The advertising agencies, which will work on the ads for Germany and Russia, have already been chosen. The executive company for the project for the UK is yet to be selected.

According to Yosifova, Germany and the UK make about 34% of the trips in Europe and Russia is one of the fastest developing markets.

In 2009, Bulgaria was visited by 740,000 Germans, 287,000 Russians and 286,000 British tourists. The three countries rank third, fourth and fifth, right after Romania and Greece on biggest number of foreign tourists in Bulgaria in 2009.

Source: novinite.com